Built on the Gold Coast, for the Gold Coast.
A productised AI agency for beauty and aesthetic clinics. One niche. One offer. Done properly.
The why
Beauty and aesthetic clinics on the Gold Coast are some of the most visually literate businesses in the country. They invest in their branding, their space, their craft. Then they get a generic $800 WordPress website from a freelancer and call it done.
Meanwhile, AI search is rewriting how new customers find local businesses. When someone asks ChatGPT for the best lash salon in Burleigh Heads, a list comes back. Most clinics have no idea whether they're on it. They're invisible in a channel that's growing faster than any other, and nobody's told them.
Indelible was built to close that gap. Not for every industry. Not with a bloated retainer or a 12-week timeline. For beauty and aesthetic clinics, specifically, with a productised offer that delivers the whole system in 14-21 days.
The approach
Niche beats generalist. Every time.
Most agencies serve every industry. That means their website templates are built for law firms, their AEO knowledge is generic, and their DM automation has never touched a booking system like Fresha or Timely. When they pitch you, they adapt. When they build for you, you can tell.
We only work with beauty and aesthetic clinics. That means every component of the offer, the website structure, the schema markup, the FAQ architecture, the AI booking scripts, has been built and tested for this specific type of business. We know how your clients search, what they ask AI, and what makes them book.
We also believe the answer engine era requires a different kind of website. Not one stuffed with keywords, but one built to be readable by AI. Structured, direct, and rich with the specific information that AI models extract when they decide who to recommend. That's AEO, and it's not optional anymore.
The timeline is also deliberate. 14-21 days is a constraint that forces clarity. No endless revision rounds, no scope creep, no months of back and forth. You give us what we need, we build it properly, and you're live before the month is out.
Want to see if it's a fit?
Book a 30-minute discovery call. We'll look at your current AI search visibility, show you what your competitors are doing, and walk through the offer. No pressure.